OUR WORK: PR, Brand Launches + Experiential Case Studies
TANK GARAGE WINERY | wine brand + winery located in a 1930’s restored vintage gas station
Positioned Tank Garage Winery through winery PR, media trips, wine launches, tastings, and partnerships with hospitality brands, expanding awareness, driving wine tourism and increasing tasting room traffic to Calistoga and Paso Robles locations.
Procured 10+ strategic brand partnerships, including Blundstone, HUF Worldwide and Parks Project. Secured tastings at leading hospitality destinations such as Auberge Solage and Autocamp.
525+
2.5B+
Press placements
Media impressions
JANJI | performance running apparel
Introduced Janji’s performance running apparel collections and mission to media, expanded the brand into new audiences beyond the core running community, executed strategic seeding to key influencers and celebrities, secured its first national television segment on The Today Show, and supported capsule collaborations with La Sportiva and Merrell, including the launch of trail footwear.
9 Seasonal Collections Launched
16 B+
900+
Press placements
Media impressions
SHORELINE HOTEL WAIKIKI | boutique hotel in Waikiki, Hawai'i
Led a hotel relaunch through renovation PR, travel media outreach and boutique hotel marketing, implementing a comprehensive hospitality communications strategy that included media relations across North America and APAC, a grand reopening event, social relaunch, influencer programs and brand partnerships to position the property to drive awareness and engagement.
Built strategic partnerships with travel, lifestyle and retail brands including Vans, GoPro and Southwest Airlines to support the hotel relaunch, increase visibility and drive engagement.
350M+
400%
social media impressions
Instagram channel growth
BRAND EXPERIENCES
CARAVAN OUTPOST x AIR + STYLE FESTIVAL
SHORELINE HOTEL WAIKIKI x SOUTHWEST AIRLINES
Destination Hotel Marketing — Shoreline Hotel Waikiki x Southwest Airlines
Planned and hosted an influencer brand trip to Oahu, Hawaii to showcase Shoreline Hotel Waikiki and the destination, generating authentic storytelling that highlighted the hotel experience and the spirit of Hawaii while driving awareness among travel audiences. Partnered with Southwest Airlines to promote their new Hawaii service-route.
Press Trip — Tank Garage Winery x Blundstone
Produced a media trip to Calistoga and Napa Valley celebrating the launch of Tank Garage Winery’s collaboration with Blundstone and the release of “It Was All a Dream,” featuring artwork by Dwight White for the wine label. The experience brought together media and tastemakers to immerse guests in the brand’s culture, storytelling, and wine country setting, highlighted by a curated Samples & Samples experience by Derrick C. Westbrook — a food and wine tasting menu paired with music.
Community + Conservation — Yosemite Facelift Volunteer Events
Partnered with purpose-driven brands including The Landmark Project (2023 and 2024) and Parks Project (2019) to support the Yosemite Facelift alongside the National Park Service, engaging communities in volunteer cleanup efforts and reinforcing brand missions centered on stewardship and environmental impact.
Festival Activation — Caravan Outpost at Air + Style
Brought the Caravan Outpost Airstream oasis to the Air + Style artist area, offering a curated lounge space for tastemakers and VIPs to experience the brand and discover the property.